Crafting Nourishing Self Care from our Seaside Roots
At Wild Tide, our products are simple and timeless, rooted in the heritage of our coastal community that spans generations. We're not just a skincare brand; we're a family committed to curating a simple and good-for-you skincare ritual inspired by the ocean.
Self Care Through Coastal Traditions
Our journey began on Long Beach Island, a coastal community in New Jersey, where our family's roots are woven into the ebb and flow of the sea. Harnessing this connection, we've dedicated ourselves to sourcing the purest marine botanicals, infusing them into high-quality formulas that captures the spirit of effortless beauty.
What sets us apart is our unwavering commitment to crafting skincare solutions that not only elevate your beauty routine but also embody our values of sustainability and integrity. Each product is a testament to our dedication to eco-conscious sourcing and ethical practices.
From the tranquil shores that inspire us to the science-backed innovations we infuse into every formulation, Wild Tide welcomes you to explore skincare that goes beyond the everyday. Feel the goodness of marine botanicals and join us on a journey where skincare becomes self care, not just a routine. It’s a celebration of heritage and holistic well-being.
Join our coastal legacy and discover the radiance of skincare that honors tradition, sustainability, and the natural beauty of the sea.
Meet our Founder, Katie.
With over a decade of experience in product development, I’m the driving force behind Wild Tide. My journey in the skincare industry paired with my family’s seaside roots have been instrumental in shaping my vision for the products we create.
Passionate about preserving the planet and guided by a commitment to sustainability, I founded Wild Tide with a dedication to crafting ethically sourced, effective skincare where heritage, innovation, and environmental consciousness converge.
My belief in the transformative power of marine botanicals led to a brand grounded in sustainability, ethical sourcing, and a seamless fusion of science and nature. Upholding a commitment to preserving our planet's vitality, I lead the brand with a focus on transparency, integrity, and a shared dedication to redefining skincare rituals.
My hope is that Wild Tide is a beacon of conscious skincare that celebrates heritage, sustainability, and the inherent radiance of simple self care rituals.
Our Ethos
Sustainable Sourcing: Upholding ethical practices by responsibly sourcing marine botanicals and embracing sustainability to protect our coastal ecosystems.
Natural Vitality: Embracing the potency of natural ingredients to nurture skin health and radiance, promoting a balanced and holistic approach to skincare.
Transparency & Integrity: Committing to transparency in ingredient sourcing, formulation processes, and ethical practices, ensuring trust and authenticity in every product.
Community Engagement: Fostering partnerships with local communities to support and uplift coastal regions, emphasizing social responsibility and community well-being.
Legacy Preservation: At our core, we're devoted to honoring our coastal heritage through sustainable practices, crafting skincare that embraces tradition, integrity, and the timeless wisdom of our seaside roots.